The major critique I have heard of this effort is the lack of demands, and multitude of messages. My thought so far is: humans have a multitude of cares, of passions…trying to lockstep us into one predictable way of being is the essential desire of corporations, because if you can predict what people will want and do, then you can profit by coming up with appropriate products and activities for them. This movement is instead making it as easy as possible to enter, no matter what passion brought you to the square.