The true goal of totalitarian propaganda is not persuasion but organization – the ‘accumulation of power without the possession of the means of violence.’fn54 For this purpose, originality in ideological content can only be considered an unnecessary obstacle. It is no accident that the two totalitarian movements of our time, so frightfully ‘new’ in methods of rule and ingenious in forms of organization, have never preached a new doctrine, have never invented an ideology which was not already popular.fn55