I don’t believe in elevator pitches for two reasons: 1. Consultants don’t pitch. Pitching is talking at someone with the message, “Please give me what I want. Along the way, you’ll benefit.” That’s not what we do. In fact, as consultants we do the exact opposite. We inquire and listen and our message is, “I’d like to help you achieve what you want. Along the way, I’ll benefit.” 2. Consulting business isn’t won in thirty seconds. That’s a hunting mentality and I don’t care how good your commercial is, that’s not how consulting is sold. By and large, this is a trust and relationship business.
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