Obviously, plagiarism isn’t acceptable and you’re within your rights to combat wholesale theft of your IP. But overall, just don’t sweat it. First, there’s enough consulting business for you to build a profitable practice, even if your competitors “steal” your ideas. Second, when people other than you are promoting your ideas, the ideas become more credible. You don’t want to be the only person talking about the benefits of daily chocolate on productivity. More buzz is better for your business. And, as the originator of the theory everyone’s talking about, you’re the one with the most
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