Hand in hand with simplicity is making sure your solution is easy to communicate. You don’t want to get all tongue tied and flustered when you explain your approach. Beyond that, your prospect is more likely to stick with a solution that he can quickly and reliably explain to his peers than one that positions him to make vague, trust-me statements like, “Well, I don’t totally understand what they do, but they seem to have a good track record.” You don’t have to reveal every detail about how you do your work, though, honestly, it’s okay if you do. The best solutions are totally understood by
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