My consulting firm’s success isn’t about me or what I want. It’s about what clients want. And they were telling me they wanted help getting into new markets. So rather than fish for business in ponds that I knew, I decided to take a more logical and far more successful approach: fish where the fish are. That has made all the difference. There’s a crazy amount of consulting business available. Every year, clients pay advisors over a trillion dollars (according to the U.S. Economic Census.) That’s a lot of tuna. But most consultants keep working the same pond they’ve always visited, somehow
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