Tips to Make Phone Outreach More Effective • Avoid gatekeepers by calling early in the morning or after 5:30 p.m. when most assistants have left, but executives are still in their office. It’s an old school tactic, but it still works. • Call five minutes before the hour; i.e., 10:55 a.m. or 1:55 p.m. An executive who has a meeting scheduled for the top of an hour (which is common) will frequently be free about five minutes before the meeting starts. This is a great window to connect and use your Right-Side Up script. If they’re in a hurry you can schedule a time to have a longer call.
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Calling
