Sensemaking: The Power of the Humanities in the Age of the Algorithm

by Christian Madsbjerg

In IDEO’s design-thinking model, ideas are conceived of as modular pieces, completely separate from the person having the idea and the social world in which that idea was created. These types of ideas—atomized and modular—are not painful to change or explain because they carry such a low bandwidth of information. Having an idea is free, and killing an idea carries no risk.