The Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures

by Erin Meyer

If you live in Germany, you probably find that things pretty much go according to plan. Trains are reliable; traffic is manageable; systems are dependable; government rules are clear and enforced more or less consistently. You can probably schedule your entire year on the assumption that your environment is not likely to interfere greatly with your plans. There’s a clear link between this cultural pattern and Germany’s place in history as one of the first countries in the world to become heavily industrialized. Imagine being a factory worker in the German automotive industry. If you arrive at work four minutes late, the machine for which you are responsible gets started late, which exacts a real, measurable financial cost. To this day, the perception of time in Germany is partially rooted in the early impact of the industrial revolution, where factory work required the labor force to be on hand and in place at a precisely appointed moment. In other societies—particularly in the developing world—life centers around the fact of constant change. As political systems shift and financial systems alter, as traffic surges and wanes, as monsoons or water shortages raise unforeseeable challenges, the successful managers are those who have developed the ability to ride out the changes with ease and flexibility. Scheduling things in advance is fine—but only if the time horizon is forty-eight hours or less. For example, if you are a farmer in the Nigerian countryside, most of the farm...

Why relationship based cultures are more flexible in scbeduling.