Jonathan

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“It’s better to have 100 customers [who] love you than a million customers [who] just sort of love you.” In other words, if you have 100 people [who] absolutely love your product they will tell 100 people, and then they will tell 100 people or even 10 people — and then this thing will grow.
Lovability: How to Build a Business That People Love and Be Happy Doing It
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