We show customers lots of screenshots of what we do, give them a fully functional trial account, encourage them to invite all of their colleagues to use it for 30 days, provide in-application demo data to explore, provide hours of how-to videos and pages of support documentation, and make it easy to get face time with a knowledgeable human who understands what they do about an hour after a request comes in. All that before they’ve committed to spending a dime with us.
