Your team is your core tribe. Lovability begins with a tribe of people who are personally invested in delivering a lovable CPE and care about responding to inquiries, solving problems, getting to know customers, and growing relationships. It takes root when a company operates with integrity and follows a vision that is meaningful to everyone. It grows when leaders share the company’s goals with employees while giving them the freedom to achieve their own goals, too. It thrives when owners and executives set clear expectations, express gratitude, and recognize people for their achievements.
