Load balancing Each message is delivered to one of the consumers, so the consumers can share the work of processing the messages in the topic. The broker may assign messages to consumers arbitrarily. This pattern is useful when the messages are expensive to process, and so you want to be able to add consumers to parallelize the processing. (In AMQP, you can implement load balancing by having multiple clients consuming from the same queue, and in JMS it is called a shared subscription.)
