During this time, as scholar Claudio Lomnitz wrote, the Days of the Dead “became a generalized marker of national identity” that stood “opposite of the Americanized celebration of Halloween.” Those who had once rejected the Días de los Muertos (or who lived in areas where it had never been practiced at all) came to see the celebration as very Mexican. Not only did Días de los Muertos return to major cities—looking at you, James Bond parade; the festival also came to represent the struggles of many disenfranchised political groups. These groups adopted Días de los Muertos to mourn for those
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