Martin Heidegger’s notion of enframing. In very simple terms, Heidegger argued that technologies (and our social world in general) tend to nudge us into certain modes of thinking about what is possible and what can be revealed about the universe. We see a hammer and we think about what we can hammer with it; but a hammer could also be used to open a bottle, to prop open a door, to hold down papers on a windy day.
