Here’s what happened when MTV played Beck’s “Loser” for the first time in 1994: People watched it and said things like “I guess this is an okay song.” Here’s what else happened when MTV played Beck’s “Loser” for the first time in 1994: The culture inverted itself, weirdness was mainstreamed, everyone stopped combing their hair, people slept more, dirtbags began using the word “art” in casual conversation, people purchased broken turntables at stoop sales, and the boy who would become Michael Cera entered kindergarten.
