People seek food in order to satisfy their hunger and fill their bellies. They also crave specific foods, such as protein-rich foods, fat, salt, sweet fruits, and foods that simply taste good. All other things being equal, people seek to maximize their return of calories, protein, or other specific food categories by foraging in a way that yields the most return with the greatest certainty in the least time for the least effort. Simultaneously, they seek to minimize their risk of starving: moderate but reliable returns are preferable to a fluctuating lifestyle with a high time-averaged rate of
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