Joseph LeDoux concluded that, “people normally do all sorts of things for reasons that they are not consciously aware of…and that one of the main jobs of consciousness is to keep our life tied together into a coherent story, a self-concept.” In other words, everyone is the hero in his own movie. So it should come as no surprise that, in many cases, basic survival mechanisms, which have been hardwired into us and sculpted by experience, turn out to be not only the most powerful motivators of behavior but to operate at their peak efficiency out of reach of the conscious decision-making powers,
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