Humans respond positively to other humans. Showcase your team and give it a human feel. Nobody dreams of working for a faceless, unfeeling corporate monolith. Even if your company is huge, there are smiling, caring people making it tick. Show that to the world. The “About Us” page is critical, and under no circumstances should you consider skipping or shortchanging it. People have learned that this is the first stop to learn more about the actual people in company.
