Wally Bock

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The third type of alarm clock event is an everyday insight. One common assumption is that self-awareness is only earned through dramatic, earth-shattering events—but this couldn’t be further from the truth. Surprisingly, by a margin of two to one, our unicorns reported having gained the most insight from more mundane situations.
Insight: Why We Are Less Self-Aware Than We Think—and What to Do About It
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