when surveyed about how they deal with the Lost Causes in their lives, only about half of our unicorns reported directly intervening, but nearly all used strategies to control their own reactions. In his superb book The No Asshole Rule, Stanford professor Bob Sutton shares an instructive metaphor for managing our reactions to Lost Causes. (And for that matter, to the second type, the Aware Don’t Care, whom you’ll read about in a minute.) Imagine you’re white-water rafting. Your boat is calmly floating down a picturesque river, when all of a sudden you see a rough patch and
