Insight: Why We Are Less Self-Aware Than We Think—and What to Do About It

by Tasha Eurich

We’ve already heard the stories of ordinary people who have radically improved their own self-awareness, so it must at least be possible to help the delusional become more self-aware. But not everyone will want to change. Given this reality, what is the best way to deal with these people? Is it to understand them and perhaps help them change? Or is it better to simply minimize their collateral damage on our success and happiness? In this chapter, I’ll address these questions with the goal of providing you a few actionable strategies for dealing with the three types of unaware people you may encounter in your life—the Lost Cause, the Aware Don’t Care, and the Nudgable—and keep them from draining your energy, enthusiasm, and happiness.