According to Mulally, if there was a single defining moment in Ford’s turnaround, this was it. Up until that point, Ford’s executives had been afraid to surface problems; to tell each other the truth; to give and receive honest feedback. The same mentality that had kept them MUM about the realities of the business also kept them MUM about their individual failures, team dysfunctions, and cultural challenges. But now, for the first time, the team was confronting reality.

