As the essayist and memoirist Anais Nin famously said: “We don’t see the world as it is, we see it as we are”. In other words, we often look at a problem or solution and see only what we expect to see. That means that even when we are attempting to learn about others, we may be unable to see through the filters we have in place. Great product owners, therefore, also cultivate an awareness of their own blind spots by paying attention to their cognitive biases. Put
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