To return to the hotel example again, receiving a complimentary bottle of wine or box of chocolates would likely excite a customer, and thus could classify as an attractor. Attractors can have such a positive effect on the customer that they may even be willing to ignore one or two missing threshold features. One note to be aware of here, though, is that exciter features can migrate very quickly into the threshold category. The next time I check in, I could well expect that bottle of wine or box of chocolates!
