Younger leaders, managers, and workers need to know about the Traditionalists’ ghosts: the Great Depression, World War II, the move from farm to city, and the echo of mass marketing and the voices of experts. Those apparitions still surface in the halls of businesses, in family gatherings, in nonprofit board meetings, and at the polling booths. The Traditionalists’ commitment to sacrifice, hard work, orderliness, structure, and authority brought us through times when it seemed the world might fall apart. Their alternative title, “Builders,” is apt: they built the world we live in today.
