The typical team has an idea, and they hope to come up with some great numbers to put into their business plan. In order to produce vanity metrics, they think they need to show the experiment to thousands of customers. But when they look at this sheet of guidelines and discover that doing so would require them to call legal—well, who wants to do that? They realize it’s actually easier for them to start small—say, by showing one hundred customers instead of seeking permission from legal to show ten thousand. When teams start to think this way, their behavior changes. Legal is now a part of the
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