Ultimately, the non-entrepreneurs are just as important customers of the entrepreneurial function as the entrepreneurs themselves, for three reasons: Lean Startup—style tools are incredibly useful in a wide range of applications that don’t have the extreme uncertainty of a new product but still have some uncertainty. I’ve heard dozens of stories from people who were tangentially involved in Lean Startup training who subsequently used some of the techniques on seemingly minor projects—sometimes as humble as creating a PowerPoint presentation for their boss—to great effect. Experimentation is
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