In today’s marketplace of uncertainty, whoever learns fastest wins. The lean manufacturing concept of “fundamental cycle time” is defined by the time elapsed between receiving an order from the customer and delivering a high-quality product at a good price. For a startup “innovation factory,” the fundamental cycle time is defined by how much time elapses between having an idea and validating whether that idea is brilliant or crazy. Teams that drive down the validation cycle time are much more likely to find product/market fit,6 because it increases (not guarantees, of course) the probability
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