I tell companies to put someone already on their staff directly in charge of this initiative and to give that person the necessary resources. I believe this is the only way to make a change like this permanent. It has to come from within the organization and be seen as an indigenous development. It has to be designed by people who truly understand the company culture and the levers that make it work. It’s fine to have coaches help along the way, but an outsider pushing the organization to change is doomed to failure.
