Ed Essey, principle program manager for the Microsoft Garage, notes three problems that tend to come up in this situation: (1) Coaches require a lot of encouragement and support to keep them volunteering. (2) The most motivated coaches tend to leave the company and find a place where they’ll be able to pursue the job more fully. (3) Each coach has a different skill set—marketing, or design, or technology—meaning none of them can represent the lean method fully.
