Let me repeat this key idea: A Level 3 dashboard literally makes everything we learn translatable into net-present-value terms. If we learned how to change our product’s conversion rate from 1 percent to 2 percent, we can say with precision how much that is worth if the product scales the way we hope. And we can also give revised estimates as to the time line of achieving that scale. Over time, we are effectively refining the spreadsheet in the business plan to get more and more accurate (as we plug in fresh data).
