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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth, by Eric Ries

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The Startup Way combines the rigor of general management with the highly iterative nature of startups. It is a system that can be used in any organization that seeks to practice continuous innovation, regardless of size, age, or mission.
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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
by Eric Ries
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