You might think an organization that measures its employees against strict quarterly deadlines, the way most companies currently do, would operate with a mindset that encourages rapid experimentation on an abbreviated schedule. But what actually happens is the opposite. Because of the short-term pressure, anything that can be done in one quarter has to be highly predictable in order to make future commitments based on its results. Instead of seeing the innovation opportunities that come with thinking in short cycles, companies become conservative and focus only on the projects they believe
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