ACCESSIBLE. Everyone involved in the project should be able to see these reports and understand them, or there is no way they can be put to use. Many organizations use public screens to follow data. The Washington Post is a recent example; under Jeff Bezos’s ownership, the company created a technology platform called Arc that aims to translate Amazon’s understanding of the customer experience to the newspaper business. Arc tracks readers’ interaction with the website and apps and integrates targeted marketing based on the user experience. The company now offers Arc as a service to other
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