It’s important to help teams consider radically different alternatives. In my more basic workshops, I will often ask teams to pick a single assumption from their plan and then brainstorm three different MVPs. We start with the easy one: the thing they already want to do. Then we do a fun one: one that is dramatically more expensive (the ultimate, gold-plated version). Finally, I ask teams to try to create a third possibility—one that is as distant in complexity and cost from their original design as the gold-plated MVP but in the direction of simplicity. That is, something so stupid and
...more

