The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

by Eric Ries

1. Vision and Upside A longing to improve the world is critical: That’s vision. But where do people get the ideas that lead to real, valuable change? And what role models inspire them to think they’re qualified to pursue those ideas? Anything we can do to help people find and believe in valid ideas for improvement will increase the rate of entrepreneurship. Of course, for someone willing to endure the pain of entrepreneurship, the payoff has to be correspondingly large (although not always financial, as we saw in Chapter 3 on the “stake in the outcome”). This has implications for both education and fiscal policy. 2. Skills and Resources Vision can be a daunting thing. Many people never pursue their dreams because they can’t see a way to get started. Providing a way is one of the big impacts that the Lean Startup movement has had to date, encouraging would-be entrepreneurs to “Think big. Start small. Scale fast.” Any policy that helps people take those tentative first steps will have big returns on the rate of entrepreneurship, even if most experiments fail.