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Ultimately, the goal of the Startup Way is to enable the entire organization to function as a portfolio of startups. This is the key to making the kind of long-term bets that provide growth and sustainability. Just as with a cohort of startups in a place like Y Combinator, expect that innovation projects in a larger organization will also have a high mortality rate. But the projects that survive from year to year can have dramatic impact.
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
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