Metrics don’t even need to relate to one another at this point. The idea is simply to start with something manageable, begin looking at the numbers over time, and have a plan. For example, this week, aim to reach three customers with several questions that will clarify your objectives and their needs. Next week, five customers, and by week three, seven, after which those numbers on a percentage basis to see if they are improving or not. This is similar to Y Combinator’s obsession with having their startups measure growth on a week over week basis.4
