The foundation of the Startup Way is made up of these same elements, beginning with ACCOUNTABILITY: the systems, rewards, and incentives that drive employees’ behavior and focus their attention. What are people compensated for, promoted for, celebrated for, or fired for in the organization? What performance objectives really matter for employees’ careers at the end of the day? Accountability systems must be aligned with the goals—both long- and short-term—that the company wants to achieve.
