The goal here is to re-run that initial spreadsheet with new numbers learned from experiments and see how things change. In all likelihood, when we do this with our very first MVP, the hockey stick will become a flat line (a depressing but necessary first step). From that point on, every new experiment means a new set of inputs to this model. Each new run of the model yields a new graph, and a new set of projections. And these projections can then be rendered into net-present-value terms using standard finance tools.
