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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth, by Eric Ries

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Without such a sponsor, the team will have to spend precious resources explaining, navigating, and apologizing for their methods to others in the organization.
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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
by Eric Ries
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