It is for this reason that, at GE, the initial rollout of FastWorks involved the Corporate Audit Staff (CAS). It was not just an engineering, HR, or marketing initiative. Finance was on board from the start. Every single one of the early FastWorks projects had a high-potential leader from CAS assigned. At first blush, this might sound strange—who wants an accountant on a startup team?9 But being able to build the kinds of models that innovation accounting requires was a huge help to those initial cross-functional teams.
