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Spencer Graham
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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth, by Eric Ries

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The “viral engine of growth”—New customers can be recruited into the product as a side effect of normal usage, as in products like Facebook or PayPal, as well as fashion or other trendy products.
Spencer Graham
good description of viral growth
See Spencer’s 1 note & 35 highlights
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
by Eric Ries
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