“This is the missing half of the Toyota Production System. We have a system that is outstanding at producing what we specify, with high quality, but we don’t have a corresponding system for discovering what to produce in the first place.” He explained that Toyota had become so advanced in its ability to efficiently produce existing products that it had lost something of its early innovative spirit. Certainly the company had a method for discovering new ideas, but it was in need of improvement and integration with the company as a whole.
