In 2006, you probably never would have even thought of renting a stranger’s apartment instead of checking in at the Hilton. As of this writing, more than 100 million people have,1 thanks to Airbnb. At its core, the company is already experimental. If it weren’t, it never would have uncovered a whole hidden market and grown in just ten years to a valuation of $30 billion. So what more could startup thinking possibly bring to a company that very recently found huge success by disrupting an entire market?
