Learning from the companies I have been working with, I began to evolve a new body of work about principles that apply beyond the “getting started” phase, particularly in established and even large-scale enterprises. It’s about how traditional management and what I call entrepreneurial management can work together. It’s about what startups need to do beyond Lean Startup—when they have the problems that come with rapid growth and scale. It’s about what an organizational transformation process should look like in order to move toward a leaner, more iterative way of working.
