Considering the ways in which his company has changed, Jeff Immelt recently said to me: “One of the things that makes FastWorks a little bit different than other things we’ve done is that certain functions in the company could stop it. You could say, if you’re one of the enabling functions, ‘We don’t have the budget,’ or, ‘I worry about compliance.’ ” The solution? “You need messaging, not so much for the people who are the practitioners, but for the people who can stop things. You put them on notice and say, ‘You’re going to fail. You do that at your own peril.’ I think that’s where culture
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