Donnie Berkholz

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Because sharing information about new methods throughout the organization is a key part of the second phase (as we did at GE through the trainings, materials developed, and, ultimately, the GE Beliefs), the USDS created the Digital Services Playbook, which the team released publicly on the USDS website the day the organization was officially launched. A list of thirteen key “plays” taken from the private sector and government alike, the playbook offers yet another way for the organization to fan its methods out into government.2
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
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