My suggestion is: Schedule the pivot-or-persevere meeting in advance. Put it on the calendar. Make it a routine part of everyday life. Find the right cadence for the startup in question. I usually recommend about once every six weeks—certainly not more often than once a month or less frequently than once a quarter. Have the meeting, and let it be no big deal. It’s not an existential crisis. It’s not an admission that we don’t know what we are doing. It’s just a chance to ask ourselves: What evidence do we have that our current strategy is taking us closer to our vision?
